Saturday, April 17, 2010

Hiring(Objective)Hiring

Why Hiring is Like Picking Stocks


Far too many people believe that employment and good wages are a right rather than a benefit in a logical society.

I am sorry if your fax repair business has hit the skids, but really, don’t stay open on my account.

[See the best careers for 2010.]

Notwithstanding all the doom-and-gloomers out there, let me go out on a limb for most American businesses and say the following: “We have jobs available but we do not advertise them.”


There is not a company I know of which, if you could prove to them that you would make them better and more profitable, wouldn’t hire you.

The proving part is the trick. Companies are begging for people to prove their worth.

[See how to turn a job application into an interview.]

Granted, you may not see that when you randomly send off your resume to the HR Black Hole. So, if that process is not working for you, try something different. As my grandfather used to tell me, “There’s always another way around the barn.”

For you near-graduates, think of your career as if you were a stock. People buy stocks all day long based on their view of the market and whether the prospects for that particular company will be better in the future. In other words, Apple shares are trading higher this year because investors are betting that the future for Apple is brighter even than the present day.

[See how job seekers spend their time.]

If you were a stock, would your future be brighter? Examining what you have done in your past--performance-wise, experience-wise, achievement-wise--would it appear to me that you are a good buy, a sell, or a hold?

If you can prove to me that you are a great buy, I will buy you. If you can’t, I won’t.

G. L. Hoffman is a serial entrepreneur and venture investor/operator/incubator/mentor. Two of his companies have traveled the entire success path from the garage to IPO. Currently, he is chairman of JobDig, which operates LinkUp, one of the fastest-growing job search engines. His blog can be found at WhatWouldDadSay.com.

University recruiting tips for the year 2000.

Section: TECHNOLOGY NEWS
When recruiting high-tech candidates at the campus level, many companies have a narrow focus, according to Mike Iserson, president of NC3, the National Corporate College Consultants based in Connecticut.

Iserson, who designs and implements recruiting programs for corporations, advises companies on the best ways to achieve hiring objectives in the new millennium:

Seek out other universities with developmental programs. The tendency has been to focus on a select few schools, but the competition is increasing.

Focus on more than high-tech skills. Corporate mentality has always been to hire those who can hit the ground running. Incorporate training programs for people who don't bring the entire skill set to the company. Interpersonal skills are almost more important than the tech side of it. If they can understand the system, how it fits into business processes and communicate it, that's important.

Increase involvement with training and internship programs. Companies need to make a bigger investment. Sponsor programs at the high school level, emphasizing technology as a tool. Iserson says that students play around a lot with computers and the Internet, but they don't know much about how it works. A "How to build Website" program might really spark some interest.

Build the right relationships. Companies spend a lot of time developing relationships with school personnel and faculty. The audience of importance, though, is the kids.

Wednesday, April 14, 2010

Hiring Strategies

HEALTHCARE REGISTRATION APRIL 2010
PAGE3
Patient Access Excellence:
Hiring Strategies
An occasional series on patient access human resources issues
I t is a given that the health care industry is ripe for
job growth, based on the most recent labor data
from the federal government and based on current
employment surveys. 1 Even absent job growth,
however, patient access tends to have a high degree
of turnover, so hiring new employees is a task that is
consistently in the mix for patient access leaders.
In this article, Michael Friedberg offers guidance
for effective hiring strategies, plans, and processes. The
reason it is essential that patient access directors and
managers develop and hone hiring plans and processes
is that the position of patient access representative
is a highly complex role that pays about the same
as a retail clerk. Thus, it is critical that managers seek
employees who are motivated by challenge more so
than pay. And there are individuals who would prefer
to take a position that pays the same as a retail clerk but
offers more of a challenge. You just have to find them.
Recruitment Strategies
Many patient access managers and directors do not
rely solely on a hospital’s human resources department
to provide them with resumes of good, qualified
candidates. Even under the best circumstances, it is
difficult to find the right people with the right skill sets
to fill the position of patient access representative.
Someone once said that “necessity is the mother of
invention,” and hiring staff for positions within patient
access is no exception. Patient access directors often
need to use creative problem-solving skills. We can all
think of examples of workarounds created to compensate
for an unchangeable characteristic of our information
system. Although this is not the preferred method,
sometimes such workarounds become necessary.
Taking a workaround approach in hiring, however,
can be problematic. Yet, finding the right person to
fulfill the role of a patient access representative can
be difficult, and patient access leaders are sometimes
guilty of hiring a candidate who is not optimal for
the position just to fill a void in the department. This
makes everyone’s job more challenging.
To avoid just plugging a hole and instead focus on
hiring right, patient access leaders need strategies to
identify and recruit candidates. Following are some
good strategies for finding the right type of person to
fill a patient access position.
Seek Referrals from Existing Staff
Seeking referrals from existing staff can be a
double-edged sword, depending upon who makes
the referral. Nevertheless, taking this route works out
more often then it blows up.
Most mature and effective staff members would
not consider recommending someone who would
cause them embarrassment. In addition, employees
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PAGE4
currently performing the functions required by a
patient access representative are in a good position to
determine whether a person they might recommend
would be good at the job they perform.
Connect with a Career Center at a Local
College or University
College students are always looking for work—both
full- and part-time—especially if it will give them experience
in a field they intend to enter upon graduation.
Indeed, Friedberg notes that some of his patient
access hires went on to become doctors, nurses, paramedics,
and physical therapists. Some even took time
to tell him that working in patient access gave them
a better appreciation for supporting administrative
staff members.
The downside to hiring college students is that they
most likely will serve as part of the department for a
limited amount of time, usually a maximum of four
years. If, however, you are able to find a few reliable,
efficient, and hard-working students as staff members
who may need to be replaced every few years with
other job-seeking college students of similar caliber,
the tradeoff is worth the effort.
Prior Health Care Experience Is Not
Required
Everyone has to start somewhere, and, for most of
us, someone at some point took a chance and hired us
even though we did not have experience. Some of the
most important skill sets for a patient access representative
consist of the ability to perform the same task
over and over, to handle pressure, to understand complex
computer systems, to work as a “people person,”
and to be comfortable around people with medical
issues or problems, including emergency situations
where blood and bodily fluids are present. Other skills
sets—such as computer system competency—can be
taught.
Seek Candidates with Experience in Other
Industries, Especially Service Industries
Friedberg notes a colleague who will pass a business
card to a waiter or waitress who has provided
her with excellent service. In addition, hotel desk
clerks and amusement park employees can make
good patient access employees as they come from a
customer service-focused environment.
Attract Good Employees by Being
a Good Employer
Many hospitals must draw candidates from their
local community, as few individuals are willing to
commute an hour or more to take a job in patient
access if they can work in their own area. If a provider
organization develops a reputation as a good place
to work, however, top-tier potential employees will be
attracted to pursue jobs at such a facility, as these candidates
desire to work for organizations where hard
work is appreciated and rewarded.
Your Department Is Your Best
Advertisement
When patients, visitors, and others enter your
department, are they greeted immediately? What does
the physical appearance of the work area say? Are
desktops messy and disorganized? Is reading material
available for patients while they wait? Are the magazines
current, or are they outdated? People take note
of such details, consciously or otherwise. Remember
that anyone who enters your department—for any
reason—is a potential employee.
Front-End Salary and the Great Debate
One of the great debates in health care management
springs from the question, “What motivates
employees?”
Friedberg believes that what motivates employees
is a combination of factors, including salary, benefits,
work environment, pride in work, recognition for a
job well done, and advancement opportunities. Yet,
Friedberg is baffled by health care providers who do
not want to be the highest payer in their geographic
area. If you strive to be the best clinically and have
state-of-the-art equipment, wouldn’t you want the best
staff to use these devices? Even though salary is not
the sole motivator for good employees, lower-level
employees are more motivated by salary than higher
compensated staff. Consider: The difference between
$10 per hour and $12 per hour is 20 percent, while the
difference between $25 per hour and $27 per hour is
8 percent.
Staff is the greatest expense within any health care
facility, and the ability to maintain that cost at current
levels while revenue shrinks is a challenge facing management.
Failure to invest adequately and appropriately
in patient access staff, however, can lead to errors
that add significant cost to the ability of providers to
obtain payment for services provided.
It is frustrating for patient access managers to
watch as resources are added in patient accounting
and medical records but not to patient access. This
trend seems to be turning, as many providers are now
realizing the value of “getting it right up front.”
Job Descriptions
Most managers do not spend a large amount of
time reviewing job descriptions and matching them
HEALTHCARE REGISTRATION APRIL 2010
PAGE5
to the work employees actually perform. There is,
however, no other mechanism to concisely explain
job expectations to a potential employee without this
document.
Some providers are better than others at maintaining
job descriptions that match actual tasks performed.
Others rely on the catch-all phrase “any
other duties as assigned by the supervisor, manager,
or director” in order to ensure that employees need
to respond to their supervisors.
Regardless of which category your organization may
fall into, remember that it is in your best interest—
and in the best interest of future employees—to
clearly explain (to the best of your ability) the job
expectations and the role a future employee will fill
in the department. These expectations should be
clear and outlined early, starting with the interview
process and continuing throughout initial training
and, eventually, during the performance evaluation
process.
Interviewing Candidates
There are several schools of thought on who
should conduct candidate interviews. Some employers
will arrange for interviews with current staff members
as well as members of the management team.
Involving front-line employees in the interview
process can be useful, as candidates often let their
guard down when they are not interviewing with a
manager or a director. For instance, candidates may
inquire of potential future colleagues about time off
policies or how heavy or difficult the workload is,
queries they may withhold during interviews with a
potential supervisor.
There are many interviewing strategies. Some key
interviewing issues to address: create a standard candidate
evaluation form to be used by supervisory and
front-line interviewers, conduct multiple interviews,
and ask the right questions.
Use the Same Candidate Evaluation Form
The live interview is a time for interviewers to
determine whether the person on paper matches the
person in the interview. In addition, interviews present
an opportunity to determine whether a candidate
will fit in with the culture of the department and of
the organization.
All involved in the interviewing process, however,
must use the same candidate evaluation form
so that there is a consistent method for evaluating
potential new hires. This method also allows all of
the interviewers to sit together and discuss potential
candidates knowing that they all used the same methods
and asked the same questions. This technique is
particularly useful when a large number of candidates
will be interviewed for a position, as it allows everyone
to keep track of who they met and how they measure
up, based on the same interviewing criteria.
Conduct Multiple Interviews
Each candidate should have a minimum of two
interviews on two different days. This is an absolute
rule, as the second interview will allow you to determine
whether the candidate can arrive on time and
act appropriately more than once.
Because patient access jobs typically are entry-level
positions, layers and layers of interviews are not necessary.
When there is a need to hire people with specific
knowledge, such as supervisors, insurance verifiers,
and financial counselors, the number of interviews
and interviewers may expand.
Ask the Right Questions
There are any number of questions to ask during
an interview, and following are 15. It is important
to note, however, that a candidate’s response to any
given question should not be considered in a vacuum
but rather in the context of the overall interview.
1. Ask the candidate to give a brief description of
himself or herself. Listen carefully to the answers,
as the first response someone provides to any
question is a good indicator of his or her character
and true feelings.
2. Ask candidates about past positions. Determine
whether their prior experience and skills fit with
the parameters and needs within the department.
3. Ask candidates why they left their last position.
If they state that they were not making enough
money, you know money is their main motivator.
If they state they could not get along with their
supervisor or that their supervisor hated them and
made their life difficult, consider this a potential
red flag, as it may be a sign that someone has trouble
dealing with authority figures. Note: There are no
absolute rules, and supervisors are not always right. A
supervisor could pick on an employee even though he or
she had excellent work performance.
4. Ask candidates some variation of the questions:
• “What are your biggest strengths?”
• “What are your biggest weaknesses?”
APRIL 2010 HEALTHCARE REGISTRATION
PAGE6
If they say their biggest weakness is that they are
easily bored and struggle to do the same task
repeatedly, you know they may not be the right
candidate for the job.
5. Ask candidates to rate their work performance.
Some people ask the candidates to rate their work
performance on a scale of 1 to 10. If candidates
do not give “10” as an answer, ask why. Carefully
consider their answers to these questions. If they
tell you that their work performance is a nine,
they might not rate themselves a 10 because they
feel that they can always improve.
6. Ask candidates to relate a proud customer service
experience in which they were involved as an
employee. If they cannot come up with an example
of how they provided good service, consider
this a potential indicator that they are not providing
top-notch service.
7. Ask about short-term and long-term goals. You
may find that candidates who indicate that they
are looking for a foot in the door so that they
can eventually transfer to another department
may—or may not—meet your needs.
8. Ask candidates some variation of the question:
• “How would you deal with a difficult customer?”
9. If yours is a 24/7/365 department, ask candidates
when they are willing to work. If they are only
available Monday to Friday from 9 a.m. to 5 p.m.
and the position requires that employees rotate
into weekend or evening shifts, this must be
addressed with the candidate. Also, be aware that
many candidates will say that they are willing to
work any shift, any day, any time. This is not always
the case, however, so prepare for them to decline
your offer if they are offered nights.
10. Ask whether the candidate has any special
restrictions. This query is not intended to exclude
candidates, but to determine how special restrictions
can be managed. For example, if a candidate
says he takes care of his sick parents and must be
home to give them medicine every day at 7 a.m.
and so cannot be to work until 9:30 a.m., you know
you will need to be flexible on the start time if the
candidate would be a good addition to your team.
• Further, once employees establish themselves
as reliable, managers must remain flexible.
Daycare arrangements sometimes fall through
at the last minute, employees or employee
family members may get ill, and other life
issues can occur, so making accommodations
for valued employees also must occur from
time to time.
• Friedberg notes that he is an advocate of being
a demanding but compassionate employer,
which has served him and the organizations
where he as worked well. If someone works
hard, Friedberg says, he would want to do
whatever is needed to help an employee. He
notes that he has, on occasions, contributed to
the cost of funerals for employees who could
not afford to bury a loved one, helped battered
women protect themselves from future
abuse, and helped employees obtain psychiatric
help as well as rehabilitation from drug
and alcohol abuse. Such supportive efforts for
dedicated and effective employees are worth
the effort to retain talent.
11. Ask candidates what they expect for a salary. If the
hourly rate is $10 per hour and a candidate will
only accept $15, the interview can be shortened.
Sometimes when you attempt to close an interview
due to the disparity in salary desired and salary
being offered you may learn that $15 is what they
desire but not what they are ultimately willing to
accept.
12. Ask candidates what energizes them in the work
place. The ideal response is one that indicates that
the candidate is energized by the satisfaction of a
job well done or by the ability to help people in
need. As in grade school, if the answer is lunch,
that is a likely indication that the candidate and
the department may not share the same values.
13. Ask what the candidate expects from a manager/
supervisor. This question can also help you understand
whether the candidate struggles with taking
direction.
14. Ask candidates why you should hire them above
all the other candidates. This is another variation
on the question to rate their work performance.
15. Ask candidates if they have any questions. If the
candidate does not ask any questions, consider
that a red flag. If you spend time with a potential
candidate and explain the many, varied, and often
complex requirements of a position in patient
access, this should trigger at least one question or
need for clarification. Notes Friedberg, “I would
rather a candidate ask a question with an obvious
answer than ask no questions at all.”
HEALTHCARE REGISTRATION APRIL 2010
PAGE7
Conduct Initial Competency Exams
After the interview portion is completed, give the
candidate initial competency exams.
The exams should cover, at minimum, the following
topics:
• Computer literacy;
• Standardized typing;
• Customer service; and
• Software specific competencies.
Computer Literacy
A basic understanding of how to use a personal
computer is essential. Although employees can be
trained on more complex computer functions, candidates
should be tested to determine if they can handle
basic PC navigation.
Standardized Typing
Avoid hiring candidates who type fewer than 30
words per minute accurately, as they will struggle to
maintain productivity standards.
Customer Service
In conjunction with answers given during the interview
process, test for candidates’ ability to effectively
manage basic customer service issues.
Software Specific Competencies
Competency exams in this area will depend
upon the systems and skills candidates note on their
applications. If a candidate notes experience with the
system used by your facility, a brief exam on core system
competencies may be worthwhile.
Keep in mind that prospective candidates sometimes
embellish their credentials because they believe
it will help them get the job and that they can figure
out later the skills they promised to deliver. It is better
to discover a talented candidate in all areas but
software-specific skills, as those skills can be taught.
Friedberg notes that it can be a positive if a candidate
lacks experience on your specific system, particularly
if a candidate says, “I have never used XYZ Software,
but I have used similar software, so I am confident
I can quickly learn the ins and outs of the XYZ
Software.” ■
Note
1. “Health Care Offers Greatest Job Growth Through
2018,” Healthcare Registration , March 2010, vol. 19, no. 6,
pp. 8–10.
This article is another in an occasional series on
patient access human resources issues, from initial
hiring and training, through to quality assurance
and retraining. The guidance is excerpted with
permission from “Staff Competency in Patient
Access: Tools, Tests and Tips for Building a
Successful Team,” by Healthcare Registration editorial
advisor Michael S. Friedberg. For more information,
go to www.hcmarketplace.com.
Reeaaddeerr’’ss RReessoouurrccee
Boost Bottom Line, Morale,
Patient Satisfaction
with Gratitude
Cultivating an attitude of gratitude culture
Liz Jazwiec
D oes your organization encourage a culture of
gratitude? Not in an obligatory, “Gee, I really
appreciate my coworkers and the feeling is
mutual!” way? Chances are the answer is no.
According to a recent Gallup poll, 65 percent
of people say they don’t feel appreciated at work.
And that feeling can lead to pervasive negativity, low
morale, and (worst of all) decreased productivity.
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Sunday, March 28, 2010

Staff Selection, Hiring and Interviewing -by Chris Witkin


Introduction

Staff selection, hiring and interviewing are among the most consequential functions that managers perform. Employee turnover rates in libraries are low, especially among professional staff. The selection decision is crucial since there are relatively few opportunities to hire new employees. Overlay these facts with a bewildering array of legal constraints and the selection, interviewing and hiring process quickly becomes problematic. This chapter will provide the logical sequence for the process of hiring and interviewing candidates in an effective and legal manner.

Chapter Organization

1. Staff Selection and Hiring

1a. Basics every supervisor should know – principles and procedures
1b. Regulations that affect the staff seclection and hiring process

1c. Useful source guides

1d. Do’s and don’ts of selection and hiring

2. Interviewing Potential Staff
2a. Basics every supervisor should know – principles and procedures
2b. Regulations that effect the interviewing process

2c. Useful source guides

2d. Do’s and don’ts of interviewing

1. Staff Selection and Hiring
1a. Staff Selection and Hiring – Basics every supervisor should know (Kratz 1993, 7)

A. Recruitment

The focus of this section is the process by which people that have not worked for the library before are selected and hired.

1. Does the responsibility for recruiting new employees lie with the library or with a separate personnel office
2. What are the recruitment requirements
Equal opportunity and affirmative action procedures

1) see: section 1b, "Regulations affecting staff selection and hiring"
2) What practices assure employment of underrepresented groups, both
in terms of compliance with federal and state law and in meeting the
institution’s service goals
What are the requirements for documents to prove identity and eligibility to work in the United States
When are local searches appropriate; when are national searches are appropriate
Will paid advertising be used and for what positions
3. What are your recruitment sources and what are the procedures by which vacancies are publicized within the parent organization and to the public
Internal recruitment

1) What preferential consideration will be given to persons who are already
working for the library or parent institution
General recruitment

1) Will you advertise to a wide public, using newspapers, state and national
library publications and other media
2) Will you announce employment opportunities in specialized or
local sources such as library schools, professional associations, library-
specific job hotlines, or employment offices of local colleges
3) Will you use employment agencies
4) Will you conduct continuing recruitment through the use of brochures,
institutional personnel offices and targeted mailings throughout the
organization
B. Requirements for employment
1. Position requirements should be directly related to the tasks to be performed . Guard against exclusionary qualifications which are not directly related to the duties of the position. State how the requirements are set and where they may be examined.
2. Know general requirements for all positions
Background information on written examinations, if they are used
How application materials such as resumes, cover letters, references, or application forms are used to ascertain applicants’ qualifications
3. Know general requirements for librarian positions
Education
Administrative, management or supervisory experience or ability
Technical knowledge
Professional activities
4. Know general requirements for paraprofessional positions
Education
Administrative, management or supervisory experience or ability
Technical knowledge
Professional activities
C. Filling vacant positions
1. Outline the procedure for applying for the position
What are the locations where employment information and applications can be secured, and completed applications returned
How is one notified of the time and place of interviews and the results
What office is responsible for making up the list of eligible candidates and what is the method for determining who is to be interviewed for the position
Who will participate in the employment interview
What materials and information are used for the hiring decision such as: application, resume, interview, references and the relative importance of each
Who is authorized to select person to be hired
2. Appointment
The letter other official notice of appointment should include:
Title, classification, ranking or grade of the position and the location of the
place of work
Term of appointment and whether reappointment is dependent on availability
of funding or satisfactory performance
Availability of continuing appointment status
Salary
Other compensations (moving expenses, etc.)
Name and title of the person to whom the employee will be accountable
Date and hour of first day of work and the name of person to whom candidate should report
1b. Staff Selection and Hiring – Regulations that Affect the Process (Rubin 1993, 9)
A. Equal Opportunity Employment Policies
1. Official policy of the parent institution
2. Official library policy
3. Minority recruitment and retention
4. Employment of and reasonable accommodation for individuals with disabilities
Federal (American with Disabilities Act of 1990 – ADA)and state laws and local codes that relate to the employment of persons with disabilities
B. State and federal fair employment practice laws applicable to the library
1. Summary of portions of the laws that directly affect library employees
2. Place where complete copies of the laws are available for consultation
C. Policies prohibiting sexual harassment or harassment over age, race or sexual orientation
1. Official policy of the parent institution
2. Official library policy
D. Adverse impact
1. An employer mat be found to discriminate if it can be shown that its practices have the effect of disproportionately screening out groups protected by law.
E. Equal Pay Act
1. It is unlawful to offer different rates of pay to men and women in so far as the job requires equal skill, effort and responsibility and has similar working conditions
F. Affirmative Action
1. The employer shall not discriminate and should do a self-analysis to determine if affirmative action is necessary in his organization. This is usually accomplished by comparing the composition of the organization’s workforce with the workforce outside the organization.
G.Immigration Reform and Control Act of 1986
1. The employer must ensure that the prospective employee is legally able to work in the United States
H. Negligent Hire
1. The employer may be held liable for negligent hire when a particular unsuitability of an applicant creates a danger of harm to a third person, which the employer knows, or should have known, when he hired and places the applicant in employment when he could injure others.
1c. – Useful Source Guides that Exist on Selection and Hiring
An extremely useful guide for hiring library employees is a how-to-do-it manual titled Hiring Library Employees by Richard Rubin. This well-organized, clearly written and comprehensive looks at the entire picture of hiring in a library setting. The chapters include Legal Considerations, Prerequisites to the Hiring Process, Recruiting Effective Employees, Conducting a Hiring Process, Orientation and Training, Dealing with the ADA. The appendices are equally informative and provide the following information:

Uniform Guidelines on Employee Selection Procedures, Sample Hiring Policy, Sample "At-Will" Statement, Sample Application Forms, Questions that Should Not be Asked in an Interview, Telephone Reference Form, Sample Letter of Employment, and an Orientation Checklist. Although this book was published in 1993, its bibliography isn’t as current and most of the works listed were published in the 1980’s.

First Choice Source Guide:
Rubin, Richard. Hiring Library Employees. New York: Neal-Schuman Publishers, Inc., 1993.

Other Valuable Source Guides:
Carson, Paula, Kerry Carson and Joyce Phillips. The Library Manager’s Deskbook.

102 Expert Solutions to 101 Common Dilemmas. Chicago: American Library Association, 1995.

Giesecke, Joan, ed. Practical Help for New Supervisors. Chicago: American Library Association, 1992.

Kratz, Charles E. and Valerie A. Platz. The Personnel Manual – An Outline for Libraries. Chicago: American Library Association, 1993.

The Special Libraries Association (SLA) publishes annual salary surveys that establish salaries for new and experienced special librarians. Be sure and make a copy available to the wage management department.

1d. – Do’s and Don’ts of Selection and Hiring

Establishing written evaluation criteria for the job vacancy is an important way to ensure the hiring of a qualified candidate. Before interviewing, the manager should be very familiar with the knowledge, skills and abilities that are necessary for success in the position. According to Rubin (1993, 66), the following are traits of good employees. Use the interview to assess the candidate’s

Ability to communicate
Ambition

Attention to personal appearance

Commitment to the organization and the profession

Conscientiousness

Cooperativeness

Creativity

Empathy

Good Attitude

Good Health
Honesty

Intelligence

Maturity

Motivation

Patience

Reliability

Respect for Authority

Rubin (1993, 1) considers the following reasons for selection to be problematic:
" I like this person"
"The individual has lived in the community for years"

"The individual is a good friend so I can trust her"

" The rest of the staff will be happy"

"Everyone expects this individual to get the job"

" I might be sued if I don’t hire him"

"This individual expects to be hired"

"I will lose this person as a friend if I don’t hire this person"

"I don’t have a reason not to hire him"

"The person is prominent in the community"

"The person knows people who are prominent in the community"

"The person’s brother (mother, father sister) works here"

The following are critical elements in the hiring process (Rubin 1993, 4)
Established policies and procedures
Effective recruitment techniques and strategies

The use of job analysis to determine the nature of the job to be filled

Identification of qualified candidates

Effective interview procedures and techniques

Reference checking

Selection of successful candidate

Records maintenance

New employee orientation and training

2. Interviewing Potential Staff
2a. Interviewing-Basics every Supervisor Should Know

An interview is a means of communication. The interviewer has a dual mission: to represent the institution and to evaluate the candidate. The manager decides who should be interviewed. The candidate is contacted and the interview is scheduled. The candidate is asked to bring a resume and references to the interview if the manager does not already have these items. Make every effort to have a resume in hand before the interview so the questions can be planned ahead of time. Being ill prepared for an interview is difficult for the interviewer and unfair to the candidate.

A. Before the Interview

1. Plan it!
2. Develop a list of questions beforehand that will answer "What do I need to know about this candidate?".
3. Review the resume, the application form, and the cover letter before the interview.
4. Write down questions you have about the above.
5. Have a written position description handy and anticipate questions the candidate may ask.
6. Review questions that should not be asked (see 2b. and 2d.)
B. During the Interview
1. Choose a quiet place for the interview and ensure there will be no interruptions.
2. Be on time for the interview and come prepared with needed materials.
3. Establish rapport with the candidate after greeting him. Make some small talk such as asking if they had any trouble finding the library.
4. Explain the purpose of the interview and what will happen during the candidate’s visit to the library. Describe the job and the organization.
5. Ask if the candidate has any questions about the job or the organization before beginning the actual interview.
6. During the interview, allow the candidate plenty of time to consider the question and to formulate an answer. Do not interrupt but do help out if the candidate flounders.
7. Do not talk too much! It may feel awkward to remain silent but you’ll get more information that way. The general rule is the interviewer should talk 25% of the time.
8. Don’t anticipate answers and then not listen attentively.
9. Don’t disagree with or disapprove of a candidate’s statements.
10. Maintain eye contact
11. Make notes during the interview or risk forgetting the candidate.
12. Open-ended questions will provide more information. They begin with What, Why, How, Describe or Tell me about.
13. Ask only job-related questions. This is a good rule to adhere to in order to conduct an interview that does not run afoul of federal non-discrimination statutes. (See 2d. Do’s and Don’ts of Interviewing)
C. After the Interview
1. Ask the candidate if they have any questions.
2. Give the candidate a tour of the library, if time permits.
3. After thanking the candidate for her time, and saying goodbye, return to your office to compare and evaluate candidates.
4. Check references from former employees
5. Send a note or call to notify candidate they are or are not going to be considered. Tell them how long the process in likely to take.
2b. Interviewing – Regulations that Affect the Process
A. Principal federal statutes bearing on non-discrimination in employment (Kanter 1995, 209)

1. Civil Rights Act of 1981
Age Discrimination in Employment Act of 1967
Veterans’ Reemployment Rights
Glass Ceiling Act of 1991
American with Disabilities Act of 1990
Title VII of Civil Rights Act of 1964
Rehabilitation Act
Pregnancy Discrimination Act
B. Inappropriate areas for questioning (Rubin 1995, 83)
Avoid probing personal or private topics that have no relationship to the candidate’s ability to perform the job. Also avoid any questions that might be interpreted as having a discriminatory intent. Questions that should not be asked are those concerning:

1. Age: Inquiries about age are legal only if there is a special reason related to law. For example, making sure a candidate is 18 years old in order to comply with child labor laws.
2. Disability: Since the passage of the Americans with Disabilities Act, most questions about a candidate’s disability asked prior to hiring are not allowed.
3. Marital/family status: Questions concerning marital status, number of children, childcare arrangements or pregnancy are prohibited.
4. Race/color/ethnicity: Questions about a candidate’s national or racial background are prohibited.
5. Religion: This isn’t an appropriate subject for questioning. The interviewer may ask about the candidate’s ability to meet a regular work schedule, but may not ask about which religious holidays the candidate observes.
2c. Useful Source Guides that Exist on Interviewing
Hacker, Carol. The Costs of Bad Hiring Decisions and How to Avoid Them. Boca Raton: St. Lucie Press, 1997.

Kanter, Arnold. The Essential Book of Interviewing. New York: Random House, 1995.

Rubin, Richard. Hiring Library Employees. New York: Neal-Schuman, 1993.

Sachs, Randi. How to Become a Skillful Interviewer. New York: AMACOM, 1994

2d. Do’s and Don’ts of Interviewing

Regarding name :

You may ask if applicants work records are under another name.
You may not ask if a woman is a Miss, Mrs. or Ms.
You may not ask an applicant to give a maiden name or any other previous name she has used.
Regarding age:
You may require proof of age by birth certificate after hiring.
You may not ask the age or age group of an applicant or request a birth certificate before hiring.
Regarding birthplace/national origin:
You may not ask the birthplace of the applicant or that of his parents, grandparents or spouse.
Regarding race/color:
You may indicate that the institution is an equal opportunity employer.
You may ask race for affirmative action plan statistics after hiring.
You may not make any inquiry that would indicate race or color.
Regarding gender:
You may ask sex for affirmative action plan statistics after hiring.
You may not ask applicant any inquiry which would indicate sex, unless job-related.
Regarding religion/creed: You may not ask an applicant’s religion or religious customs and holidays.
Regarding citizenship:
You may ask if applicant is a U.S. citizen, if their U.S. residence is legal, if the spouse is a citizen, and require proof of citizenship, after hiring.
You may not ask if applicant is native –born or naturalized, or if parents are native-born or naturalized, or date of citizenship.
Regarding marital/parental status:
You may ask status (married or single) after hiring for insurance and tax purposes.
You may ask number and ages of dependents and age of spouse after hiring for insurance and tax purposes.
You may not ask marital status before hiring.
You may not ask the number and ages of children, or who cares for them or if applicant plans to have more children.
Regarding military service:
You may ask if applicant served in the U.S. armed forces and the branch of service and rank attained.
You may require military discharge certificate after hiring.
You may not request military service records or ask about military service in countries other than the U.S.
You may not ask the type of discharge.
Regarding education:
You may ask what schools were attended.
You may ask about language skills, such as reading and writing foreign languages.
You may not ask the nationality or religious affiliation of schools attended, or how foreign language ability was acquired.
Regarding photographs:
You may require a photograph after hiring for identification purposes.
You may not request photographs before hiring or take pictures during the interview.
Regarding disability:
You may not make any inquiries unless applicant volunteers they have a disability. Even then, any questions should be limited to the disability can be accommodated.
You may not exclude disabled applicants as a class on the basis of their disability.
Remember, you may inquire about any area that has a direct reflection on the job applied for. You may not make a non-job-related inquiry that may present information permitting unlawful discrimination.

Thursday, March 25, 2010

Modern Health Services and Health Care Behavior: A Survey in Kathmandu, Nepal



Modern Health Services and Health Care Behavior:
A Survey in Kathmandu,
JANARDAN SUBEDI
Miami University
Joumal of Health and Social Behavior 1989, Vol. 30 (December):412-^20
The most important problem regarding health service utilization in Third World
countries is that established indigenous forms of health care are readily available
and compete with modern health care. Thus, in addition to understanding the
components of the decision to seek medical help, we must understand the
conditions that affect the choice of a specific health care system. This study
examines the impact of medical pluralism on the use of modem forms of health
care in Nepal. The findings show that the presence of medical pluralism is a
significant factor which delays use of modem health services. Policy implications
are discussed, and the need for more research in this area is stressed.
The health of a population is an important
element in its ability to progress and develop.
If health is to be improved in a population—
particularly in developing countries—health
services must be capable of delivering
effective health care and members of the
population must use these services.
Several social scientists (Bhardwaj 1980;
Djurfeldt and Lindberg 1976; Fabrega 1980;
Foster and Anderson 1978; Frankenberg and
Larson 1976; Jaspan 1976; Kleinman 1980;
Leslie 1976, 1977, 1980; Nichter 1978; Press
1978; Taylor 1976; Young 1983) have noted
that the medical system in many places,
especially in most of the developing countries,
is pluralistic: that is, both Westem and
non-Westem forms of health care are delivered
and can be used simultaneously by the
population. For most inhabitants of developing
countries, however, access to local folk or
traditional sources of health care is easier than
access to Westem or modem health care
services.
Yet the aim of the govemments in many of
these countries has been to promote modem
* Direct all correspondence to Janardan Subedi,
Department of Sociology, Miami University,
Oxford, OH 45056. Acknowledgment: I am
grateful to Eugene B. Gallagher and Mark B.
Tausig for commenting on an earlier version of this
paper.
health care and to increase its availability.
The main goal is to make basic modem health
care services available to the entire population.
This undertaking poses a problem
because it requires both delivering modem
health care and making it acceptable to a vast,
mostly mral population that has its own set of
local beliefs and practices regarding illness
and appropriate treatment.
In most developing countries, folk and
traditional forms of health care existed and
were used commonly by the population
before the introduction of modem medicine.
These altemative types of health care services
are still used widely today despite the
introduction of modem medicine. Further,
folk and traditional health care is both socially
and culturally closer to the people, whereas
modem health care has been criticized for
being unacceptable and unsatisfying to most
of the population.
Kroeger and Franken (1981) report that the
preference for folk or traditional forms of
health care over modem health care is due
partly to the lesser "social distance" of the
former system. Gesler (1984) states that
healing or treatment has two functions:
control of sickness and providing meaning for
a person's experience of sickness. Modem
health care performs only the first function,
but folk or traditional health care performs
both. In other words, modem health care can
treat a problem effectively, whereas folk or
412
HEALTH SURVEY IN KATHMANDU, NEPAL
traditional health care not only treats a
problem but also offers a satisfying and
culturally meaningful interpretation of the
illness. Thus, in spite of their effectiveness
and curative power, modem health care
services generally are not used widely.
The literature lacks a comprehensive analysis
of the factors that affect the use of
modem health services in a pluralistic health
care system. Specifically, few studies
account for the presence and availability of
indigenous health care and how they may be
related to the decision to seek modem health
services or to the time required to reach such
a decision.
Several studies regarding use of health care
(Aday and Andersen 1974; Andersen 1968;
Kosa and Robertson 1969; Mechanic 1962;
Rosenstock 1966; Suchman 1965a, 1965b)
point out that various demographic, sociocultural,
economic, and need factors—based on
an individual's perception of his or her
illness—are important determinants of health
service use. These studies, however, were
conducted in developed countries, where
modem health care is the only recognized and
available system. The present study suggests
that in societies with pluralistic health care
systems, these factors may be necessary but
not sufficient determinants of modem health
service utilization. In such societies the
presence of medical pluralism will have a
significant impact, and must be taken into
account to provide a better understanding. For
the purpose of testing this idea, I selected the
developing country of Nepal.
UTILIZATION BEHAVIOR
A number of studies conducted in Nepal
show that persons seek different types of
health care practitioners, depending on their
perceptions and beliefs regarding the problem.
These perceptions and beliefs, in tum,
are influenced and defined by the person's
social surroundings and network relationships
(Durkin-Longley 1982; Justice 1981).
In her study, Durkin-Longley (1982) found
that upon recognizing an illness, a patient's
family first responds to the symptoms by
preparing home remedies, which are generally
folk or traditional medicines. If the
symptoms persist, the family then forms a
"therapy managing group" and selects from a
multitude of therapeutic options. In general
413
the author noted that most people reported
using multiple types of therapy, sometimes
during a single illness episode.
According to Streefiand (1985), "the most
widely prevailing medical system in Nepal is
faith-healing" (p. 1155). In Nepali society,
traditional belief and superstition play a
distinctive role. Faith healers such as jhankries
and dhamis enjoy wide public acceptance
and play a significant part in meeting the
villagers' health care needs (ESCAP 1980).
Achard (1983) reports that a patient in a hilly
region of Nepal is more likely to contact a
"jhankri/dhami" than any other health service
provider. Similarly, Shah, Shrestha, and
Parker (1978) report that more than threefourths
of all illnesses in Nepal are treated by
the traditional health care system.
Individuals seeking care for illness are
usually pragmatic; they tum to different
health care systems according to their subjective
assessment of the problem and of the
most suitable type of help (Leeson 1974). In
doing so, they test their decisions. If one
remedy does not work, they will tum to
another. The more severe and prolonged the
ailment, the more likely that individuals will
seek altemative health services when a
previously chosen option fails (Heggenhougen
1980).
Justice (1981) found that for most illnesses,
patients delayed seeking professional help and
used home remedies instead. These remedies
included herbal treatments and foods to eat or
avoid. If the problem continued, traditional
healers were the next step. According to
Justice, modem health care services were
sought only as a last resort, usually for
serious and persistent problems.
Justice also found that patients who sought
treatment at health care facilities used both
traditional and modem medicine according to
their own perceptions of effectiveness. When
modem health care failed, however, the
patients retumed frequently to the use of
home remedies and traditional practitioners.
These findings suggest that the presence of
altemative sources of health care can affect
significantly the decision to seek modem
health care services and the time required to
reach that decision. In the present study I
suggest that the effect of the pluralistic
context on the use of modem health services
will be observed as a delay in the amount of
time between initial recognition of illness
414 JOURNAL OF HEALTH AND SOCIAL BEHAVIOR
symptoms and use of modem health care
services.
SAMPLE AND METHODS
The sample consisted of 760 systematically ^
selected outpatients (389) and inpatients (371)
who were already using modem health care
services at two major hospitals (Bir Hospital
and Patan Hospital) in Kathmandu. A stmctured
survey questionnaire was administered
in face-to-face interviews. The questions were
retrospective: respondents were asked to
recall events and experience that led them to
seek modem health care services.
In order to identify the social and individual
determinants of health service utilization,
I employed Andersen's (1968) widely used
Health Behavioral Model (HBM). Certain
variables used to determine the predisposing,
enabling, and need factors that infiuenced
health service utilization were modified to fit
the characteristics of Nepali society. I also
used variables related to various aspects of
medical pluralism in order to understand their
impact on the use of modem health care
services.
The analytic strategy of this study was to
use the HBM as a baseline, to which I added
indicators of pluralistic context, and to
interpret increases in explained variance as
evidence that medical pluralism is important.
The medical pluralism component was
divided into two categories. The first category—
contained a number of variables indicating
interpersonal relationships that may
infiuence pluralistic medical behavior. I
included this category among the medical
pluralism indicators because the social network
literature (Chrisman and Kleinman
1983; Horwitz 1978; McKinlay 1973) and the
research findings discussed earlier (e.g.,
Durkin-Longley 1982), suggest that interpersonal
relationships and the "lay referral
system" (Freidson 1970) can have a significant
influence on the choice of a particular
type of health care service and on the decision
to seek that service. Thus I included interpersonal
variables in the model in order to
separate interpersonal influence from the
effects of pluralistic institutional context
where otherwise they might be confounded. If
interpersonal processes are not considered,
changes attributed to pluralism might in fact
be due to interpersonal influence processes
that are reflected in the pluralism measures
but are hidden. The second category—
pluralistic therapy—included a number of
variables that accounted for actual behavior
and use of pluralistic medicine.
I used multiple regression in order to
determine independent effects and significance
of the HBM, as well as the interpersonal
and pluralistic therapy components of
modem health service utilization.
MEASURES OF UTILIZATION
Data for this study were not collected from
household surveys, as they are in almost all
studies of health service utilization, but from
individuals who were already using services
in two major modem hospitals. Thus, in
explaining variations in modem health service
utilization, it is essential to understand what
factors or determinants led these individuals
either to use modem health care or to delay
seeking such care. Accordingly, the time
from the recognition of the specific problem
to entry into the modem hospital (for both
outpatients and inpatients) was an important
indicator: it would reflect the effect of
choosing a particular health care system, and
would explain variations in the decision to
seek modem health care services and in the
time taken to reach that decision. Time taken
for entry was our dependent variable.^
The independent variables were grouped
under five categories: predisposing, enabling,
need (as in the HBM), interpersonal, and
pluralistic therapy (pluralism indicators outside
the HBM).
Predisposing
This category was divided into three groups
of variables, as in the HBM: 1) demographic,
including age in years, sex (1 if male, 2 if
female), and marital status (1 if married, 2 if
not married^; 2) social stmctural, including
education (1 if respondent had been to school,
0 if not), religion (1 for Hindus, 2 for
non-Hindus), employment status (1 for those
in the labor force, 0 for those outside'*), and
size of family (those who eat in one kitchen);
and 3) health beliefs and attitudes.
Three variables were designed to measure
beliefs and attitudes. In the first two,
respondents were asked to state their reasons
HEALTH SURVEY IN KATHMANDU, NEPAL 415
for seeking modem health care services. The
third was used to assess in general whether
individuals believed in the efficacy of the
indigenous health care system. The first
variable indicated whether belief in the
efficacy of modem health services made
individuals choose the modem health care
system. Reasons included better care, quick
relief, faith, and convenience; these were
grouped together to represent belief. If any of
these four reasons were cited, "belief in
modem" was coded as 1; otherwise it was
coded as 0. The second variable indicated
whether the particular nature of the problem
was the reason for seeking modem hospital
services; this variable was coded as 1 for
"yes" and 0 for "no." A "yes" indicated
belief in the efficacy of modem health care, at
least for this specific type of illness. The third
indicator was used to assess whether individuals
believed in the efficacy of the indigenous
health care system for certain ailments.
Responses indicating "yes" for belief in
indigenous medicine were coded as 1; responses
indicating "no" for belief in indigenous
medicine for any ailment were
coded as 0.
Enabling
Variables enabling the use of modem
health services included questions regarding
the individual's family resources, such as
total household income,^ and community
resources such as access to modem health
care facilities and distance from modem
health care facilities (in kilometers). Access
was measured by asking respondents on a
five-point scale (on which 1 was "very
difficult" and 5 was "very easy") how
difficult or how easy it was to gain admission
to the hospital (for inpatients) or to see the
doctor (for outpatients).
Need
Three elements of need were included. The
first indicated whether the need for modem
health services was based on the severity of
the problem. This variable was measured on a
four-point scale: 1 was "so-so" and 4 was
"extremely severe." For the second measure,
respondents were asked whether the length of
the problem—i.e., the time over which the
problem had persisted—affected the need for
seeking modem health care services (coded 1
for "yes" and 0 for "no"). The final variable
was based on the clinical evaluation of need.
This indicator sought to show whether
individuals tumed to modem health care
services on the basis of the type of problem
(infectious or chronic). The problem was
identified and based on hospital diagnosis.
Infectious problems were coded as 1; chronic
problems were coded as 0.
Interpersonal
Several indicators were used to assess the
infiuence of interpersonal relationships on the
dependent measure, time taken to seek
modem health services. The first variable
asked respondents whom they first consulted
for their problem: family, friends, others, or
no one (family and friends were coded as 1;
others and no one were coded as 2). Next,
three measures asked respondents who referred
them to the modem health services:
family, friends, or self (coded 1 for "yes" in
each response, and 0 for "no"). Similarly,
three variables asked who made the decision
for respondents to seek modem health services:
family, friends, or self (1 for "yes" in each
response, and 0 for "no"). The two final
questions in this category attempted to assess
whether the respondent was pressured into
seeking modem health service by family
and/or friends (1 for "yes" in each response,
0 for "no").
Pluralistic Therapy
As with the other independent variables,
several indicators were used to determine how
different factors related to pluralism affected
the time taken to use modem health services.
The first question asked respondents whether
they had delayed seeking professional help by
using home remedies (1 for "yes," 0 for
"no"). As mentioned earlier, several studies
have shown that people generally use various
types of folk or traditional medicine in home
treatment. Second, respondents were asked
which type of medical professional help (folk,
traditional, or modem) they sought first for
their perceived problem (responses indicating
folk or traditional help were coded as 1; those
for modem help were coded 2) and were
asked about satisfaction with the type of
416 JOURNAL OF HEALTH AND SOCIAL BEHAVIOR
professional help provided. The latter variable
was measured on a five-point scale: 1 was
"very satisfied" and 5 was "very dissatisfied."
The next two measures attempted to assess
whether respondents would use folk and
traditional health care for certain ailments (an
indication of competing systems). Respondents
were asked whether they could name
ailments for which they use folk and/or
traditional health care. TTie number of ailments
(0-4) for which they would see either
folk or traditional practitioners were recorded.
High scores indicated likely use of multiple
systems. The next question was designed
specifically to find out whether the respondents'
dissatisfaction with the previous help—
i.e., folk or traditional (1 for "yes," 0 for
"no")—had led them to tum to the modem
health care system. The last two indicators
were included in the medical pluralism model
to isolate the effect of contact with folk and/or
traditional professional practitioners from
other pluralism factors. Respondents were
asked whether they had been advised to come
to the modem hospital or whether the decision
was made by either a folk or a traditional
practitioner. Both responses were coded as 1
for "yes" and 0 for "no."
RESULTS
Table 1 provides the means and standard
deviations for all the variables that were
operationalized. Table 2 shows the effects of
the predisposing, enabling, and need variables
on the dependent measure (time taken
for entry into the modem health care system).
As Table 2 shows, the total model was
found to be significant (p = .OO). The Rsquared
was .067, showing that the HBM
variables explained only approximately seven
percent of the variance in the time taken to
use modem health services.
Several variables were found to affect
significantly the time taken to seek modem
health care services. In general, older persons
and women tended to delay seeking modem
health care longer than younger persons and
men. On the other hand individuals who had
been to school and/or had higher total
household incomes took less time to seek
modem health care services than individuals
who had never been to school and/or had
lower total household incomes.
TABLE 1. Means and Standard Deviations of
the Variables in the Model
VARIABLES
Predisposing
Age
Sex
Marital status
Education
Religion
Employment status
Family size
Belief in modem health care
Nature of the problem
Belief in indigenous health care
Enabling
Total household income*
Access
Distance**
Need
Severity of the problem
Length of the problem
Type of medical problem
Interpersonal
First consulted
Referred by family
Referred by friends
Referred by self
Decision by family
Decision by friends
Decision by self
Pressured by family
Pressured by friends
Pluralistic Therapy
Home remedies
Type of professional help
Satisfaction with type of help
Use of folk health care
Use of traditional health care
Dissatisfaction with previous help
Advised by folk/traditional professional
Decision by Folk/traditional
professional
Time***
Mean
35.68
1.37
.73
1.45
1.16
.73
7.28
1.12
.47
.12
Standard
deviation
15.67
.48
.45
.49
.37
.45
4.47
.69
.50
.33
2274.55 2102.41
3.53
108.37
2.96
.44
.79
1.22
.52
.13
.29
.32
.05
.67
.22
.13
.31
1.87
2.70
.90
.52
.29
.08
.13
238.92
1.15
417.68
1.03
.50
.41
.49
.50
.34
.45
.47
.22
.47
.41
.34
.84
.34
1.27
1.31
.98
.45
.27
.33
292.11
* Per month in rupees ($1.00 = Rs. 26.00).
** In kilometers.
*** In days.
Similarly, persons who tumed to the
modem health sector on the basis of their own
subjective assessment of the problem took
longer to come to the modem hospitals than
those who did not seek such services because
of the nature of the problem. According to
Andersen (1968), need is the most important
determinant of health service utilization. Yet
among the three need variables in this study,
only the duration of the problem was found to
have a positive effect on time: persons who
HEALTH SURVEY IN KATHMANDU, NEPAL
TABLE 2. Multiple Regression for the Components
of the HMB: Predisposing,
Enabling, and Need Variables with
Time to Service (N=658)
VARIABLES Beta
Predisposing
Age
Sex
Marital status
Education
Religion
Employment status
Family size
Belief in modem health care
Nature of the problem
Belief in traditional health care
Enabling
Total household income
Access
Distance
Need
Severity of the problem
Length of the problem
Type of medical problem
2.86***
62.78**
11.68
59.08*
9.26
25.30
2.30
23.85
56.95**
5.79
.1522
.1048
.0179
.1022
.0118
.0385
.0344
.0569
.0991
.0065
- .02**
9.97
-8.68
-.1107
.0401
-.0013
•12.56
71.84***
3.48
.0452
.1246
.0049
Total
^ Change:
Predisposing
Enabling
Need
.067***
.045***
.011
.016**
* = P < .05.
** = P < .01.
*** = P < .001.
B = unstandardized regression coefficient.
Beta = standardized regression coefficient.
came to the modem hospitals because of the
long duration of the problem had taken longer
to seek modem care than those who stated
that they had not sought modem health
services because of the duration of the
problem. This finding may suggest that
persons who said that they had come to the
modem hospital because of the long duration
of the problem had relied initially on other
sources of health care, and tumed to the
modem sector because the problem persisted.
In the next stage, when the medical
pluralism variables were added along with the
HBM indicators and were regressed on time,
only three (age, education, and the nature of
the problem) of the six HBM variables which
were found to be significant earlier remained
important in the extended model (see Table
3). The total model now was found to be
significant and to explain almost 13 percent of
the variance in time taken to use modem
health care services.
Further, some significant medical pluralism
417
factors were found to affect the time taken to
use modem health services. Among interpersonal
factors and influences, the results
showed that individuals who first consulted
either family or friends upon recognizing the
illness delayed seeking modem medical help
TABLE 3. Multiple Regression Model for the
HBM and Pluralism Variables with
Time to Service (N = 644)
VARIABLES B Beta
Predisposing
Age 2.35** .1221
Sex 3.15 .0518
Marital status 22.43 .0342
Education -67.61** -.1163
Religion 17.91 .0229
Employment status 25.16 .0382
Family size l.OO .0149
Belief in modem health care 8.14 .0192
Nature of the problem 64.47** .1115
Belief in indigenous health
care -55.23 -.0621
Enabling
Total household income - .01 - .0945
Access 12.76 .0510
Distance .00 .0042
Need
Severity of the problem 18.26 .0653
Length of the problem 46.55 .0803
Type of medical problem -12.41 - .0174
Interpersonal
First consulted -65.94** -.0921
Referred by family 61.60 .1068
Referred by friends 2.44 .0028
Referred by self 20.08 .0323
Decision by family -36.77 -.0578
Decision by friends -25.59 -.0204
Decision by self -14.27 - .0227
Pressured by family -19.03 - .0269
Pressured by friends 42.39 .0505
Pluralistic Therapy
Home remedies 42.73** .1102
Type of professional help 29.76 .0352
Satisfaction with type 16.03 .0716
Use of folk health care 13.60 .0622
Use of traditional health care 22.08 .0738
Dissatisfaction with previous
help 69.93** .1097
Advised by folk/traditional
professional 104.99** .1207
Decision by folk/traditional
professional -11.33 - .0109
Total R2
R^ Change: HBM
Medical pluralism
.127***
.047**
.06***
* = P < .05.
** = P < .01.
*** = P < .001.
B = unstandardized regression coefficient
Beta = standardized regression coefficient.
418 JOURNAL OF HEALTH AND SOCL\L BEHAVIOR
longer than those who consulted others or no
one. This finding is similar to that of studies
of medical service utilization behaviors (Birkel
and Reppucci 1983; McKinlay 1973),
which found that reliance on close network
relationships for advice or help in a new
illness delays the use of professional medical
help.
Examination of the pluralistic therapy
indicators revealed some interesting features.
The use of home remedies emerged as a
significant factor in delaying use of modem
health service. Also, results showed that
when individuals tumed to the modem health
sector, they did so because they were
dissatisfied with the previous folk or traditional
professional consultation and/or because
folk or traditional practitioners had
advised them to seek modem hospital services.
Obviously, the respondents had contacted
these practitioners for the problem in
question.
Together, these variables suggest the influence
of medical pluralism. The time taken to
use modem health services is affected significantly
by interpersonal relationships, such as
who is consulted first regarding the problem.
This may be the case because—as Durkin-
Longley (1982) found in Nepal—when family
or friends are consulted for an illness
problem, they help initially by providing
home remedies. In the next stage they select
from a multitude of therapeutic options.
The use of home remedies is an important
element in the help-seeking process. Initially
individuals seem to delay seeking professional
help and to depend on home remedies
instead. Next, they tend to seek the indigenous
health services; it appears that when they
tum to the modem health services, they do so
because of their dissatisfaction with the
previous folk or traditional professional help
provided or because an indigenous health
professional advised them to seek modem
hospital services.
Thus even though the HBM can help us to
understand some individual determinants of
modem health service utilization, the inclusion
of the medical pluralism variables
enhances our understanding. These variables
show that the presence of medical pluralism
has an important effect on the use of modem
health care services: it delays such use.
DISCUSSION AND IMPLICATIONS
This study was based on two broad
assumptions. First, in developing countries
with pluralistic health care systems, widely
used models of health service utilization such
as Andersen's (1968) Health Behavioral
Model (HBM) will not be sufficient indicators
of the factors that affect the use of modem
health care services. Second, the presence
and the use of indigenous types of health care
in such countries have significant effects on
the use of modem health services. Hence they
must be taken into account in order to provide
a more complete understanding of factors
related to modem health service utilization.
Even though the HBM indicated a number
of significant individual determinants of
modem health service utilization, our results
suggested that it could not explain what
facilitates or delays an individual in seeking
modem health care service in a pluralistic
health care system. When we included
variables associated with the infiuence and
use of medical pluralism, the explanatory
power of the model was enhanced significantly.
The findings based on these variables
suggest that network infiuences and the
presence and use of indigenous types of
health care (home remedies and professionals)
were some of the significant factors which
delayed the time taken by an individual in
using modem health care services.
These findings help us to identify an issue.
The study was conducted in the capital city of
Kathmandu, where modem health care facilities
are available. In addition, the sample
consisted of persons living in and around the
capital city; as such, they had been exposed to
Westem or modem thought and culture
through the mass media, govemmental propaganda,
foreign experts, and the heavy influx
of tourists. Further, most of the modem
health care services in the hospitals are
provided by Nepali medical practitioners,
nurses, health assistants, and other paraprofessionals.
Yet the findings suggest that a major
reason why individuals delayed seeking
modem health care services was their reliance
on and use of indigenous health care before
coming to the modem hospital.
As mentioned earlier, the goal of most
govemments in developing countries has been
to raise the health status of the population by
promoting and increasing the outreach of
modem health care facilities. The results of
HEALTH SURVEY IN KATHMANDU, NEPAL
this study, however, suggest that the effectiveness
and the use of modem health care
services cannot be assured simply by increasing
their availability or by encouraging
persons in the community to use them.
The present findings show that the indigenous
health care system is a popular source of
health care and is here to stay. As long as
people are free to choose whichever type of
health care appeals to them and seems
beneficial, the probability of tuming to the
indigenous system remains high. Thus any
future policies and programs regarding the
implementation of modem health care services
must take this probability into account
because altemative types of health care are
readily available, less expensive, and socially
closer to the people in developing countries.
If modem health care is to become broadly
available, it will be important to understand
the conditions that affect the use of such care.
SUGGESTIONS FOR
FUTURE RESEARCH
Future research may begin by compensating
for some of the limitations of this study,
such as by using a random sample and
conducting household surveys. Further, the
findings of this study were based on a single
region in Nepal where modem health care
services were readily available. Future work
must be undertaken in different, large areas of
Nepal to test the specific conclusions as well
as the general approach used here. It is
surprising how little research has been
conducted on determinants of modem health
care utilization in Nepal. Finally, researchers
must review and test more accurate measures
of medical pluralism factors in order to
develop a comprehensive model of health
service utilization.
NOTES
1. For the outpatients, every fifth person who
came to the outpatient clinic was selected as a
respondent. Due to the limited number of
hospital beds and inpatients, all available
inpatients were selected and interviewed continuously
for 15 days at each hospital.
2. Two questions provided the basis on which the
dependent measure of time was calculated. In
the first question individuals were asked
specifically how many days ago the particular
illness episode or problem had begun. The
419
second question asked both inpatients and
outpatients how many days ago rtiey had had
the first contact with the hospital. This number
then was subtracted from the number of days
mentioned in the first question. Thus the
dependent variable measured the time taken by
the individual from perception of illness to
seeking modem professional services at the
hospitals.
3. This category included never-married, widowed,
divorced, and other persons who were
not currently living with spouse.
4. Students, housewives, unemployed persons,
and retired persons were grouped together to
represent persons outside the labor force.
5. This was a continuous variable measured in
rupees. It included the amount earned from
land, rents, job, and other sources.
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JANARDAN SUBEDI is an assistant professor of sociology at Miami University in Oxford, Ohio. His
current research interests focus on various strategies to maximize the effectiveness of the modem health
care system and of family planning programs in developing countries.